Nike The World s Largest Athletic Footwear - 1067 Words

NIKE is the world’s largest athletic footwear and apparel that ranks in the top 20 of the World’s Most Valuable Brands 2015. It designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories. The company was founded in 1964 and has its headquarter in Beaverton, Oregon. Apart from Nike brand, the company also entirely owned subsidiaries, which are Converse and Hurley International brand. In FY2015 (for the period ended 31 May 2015), Nike, Inc. recorded revenues of $30,601 million ($28,701 million solely from Nike brand), a growth of 10% over FY2014. Moreover, a break-down of revenues (only Nike brand) by geography illustrates that 47.9% of the total revenues were accounted by North America, 19.9% by Western Europe, 13.6% by Emerging Country, 10.7% by Greater China (an increase of 18% over FY2014), and the rest by Central and Eastern Europe and Japan. In addition, in term of revenues by product category, Nike generates revenues mainly from Fo otwear products with 63.8%, following by apparel 30.1%, and the remaining is equipment and other. Industry Overview In 2014, the global footwear market had total revenues of $289,725.8 million, representing a compound annual growth rate (CAGR) of 4.8% between 2010 and 2014. The CAGRs of Asia-Pacific markets is 7.9%, compare to those of US markets that is simply 3.1%. Nike is one of the large companies that share this market with the revenue in footwear of $18,318 million. The major competitors of Nike areShow MoreRelatedAnalysis of Nike by Porter Five Forces Model1430 Words   |  6 PagesCheng ( Steven ) Title: The analysis of Nike in athletic footwear market based on porter’s Five forces model 1. Introduction One and a half months ago, the biggest athletic event in the world  ultimately drew its curtains after a pitched one-month-long battle, which saw thirty-two teams vying for the roll of honor of being crowned the final kings of football – the World Champions – and earn bragging rights for four years at least. It was not only a world war among 32 national teams, but alsoRead MoreNike s Code Of Conduct959 Words   |  4 PagesEvery year, about 900 million pieces of Nike footwear, apparel and equipment arrive at the right destination on time. The complex process involves more than 50 distribution centers, a network of thousands of accounts, and more than 100,000 retail stores around the world. As a leading company in footwear industry, Nike believes they have the responsibility to conduct their business in an ethical way and also expects the same of its business partners. Moreover, Nike focuses on working with long-term,Read MoreNike1194 Words   |  5 PagesNike Case Analysis Prepared for Consumer Behavior Introduction Nike is the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world. It is a company that was founded by Phil Knight in the 1960’s, who was a talented middle-distance runner from Portland. He approached the Onitsuka Co. in Kobe, Japan, and persuaded the manufacturer of Tiger shoes to makeRead MoreNike : The World s Leading Supplier Of Athletic Shoes1625 Words   |  7 PagesNike is the world’s leading supplier of athletic shoes and merchandise. Within the United States alone Nike has exceeded $3.7 billion in total sales, and they make up more than 47% of the U.S. athletic sneaker market. Nike has been supplying the world with the top athletic sneakers and apparel since 1978. Originally founded as Blue Ribbon Sports by Bill Bowerman and Phil Knight in 1962, the brand didn’t see increases in success until they rebranded in the late 1970’s. In 2015 Nike announced thatRead MoreNike : A Global Audience871 Words   |  4 PagesNike Nike is an American multinational company that sells, design and manufacturing clothing, footwear, sports equipment and accessories. Because Nike is a multinational company, Nike needs to have a great marketing strategy plan to be able to gain customers around the world. The strategy marketing can have pros and cons. Some of the pros are Nike is a mega brand, Technology and relations. Because Nike is a mega brand this helps the company to be more successful around the World, at this momentRead MoreThe Athletic Shoe Industry Is Made Up Of Companies That Produce Footwear For Athletic Use1638 Words   |  7 PagesExecutive Summary Introduction The athletic shoe industry is made up of companies that produce footwear for athletic use. This is a strong industry and has been around for over 100 years. The athletic shoe industry is one of the fastest growing footwear industries and have top growing sales compared to other footwear industries (NDP Group, 2016). The key players that currently dominate the market are Nike, Adidas, and Puma (Kates Bolduc, 2013). This paper will use the porter five forces, industryRead MoreNikes Athletic Footwear Products1659 Words   |  7 PagesNike was founded in 1964 and is headquartered in Beaverton, Oregon. It is the world’s largest supplier of athletic apparel and sports equipment, worth over 105 billion dollars. Nike sells its products to retail accounts, through Nike-owned retail stores and Internet Websites through a mix of independent distributors and licensees throughout the world. Independent contractors manufacture all of Nike’s products; including all of its footwear a nd apparel products, which are produced outside the UnitedRead MoreWhy Investing Of Nike Stocks Essay1275 Words   |  6 Pagesin Nike stocks? Over the last 10 years’ gym memberships within the United States have increased from 41.3 million to 54.1 million. The biggest trend over the last few years is becoming fit, more and more each day people are finding ways to live fit and healthier lifestyles. From eating the right nutritional foods, working out and people just wanting to follow the latest and greatest trends. The increase in gym memberships and the amount of people working out leads to the increase in athletic attireRead MoreGym Memberships At The United States Essay1023 Words   |  5 Pagesnutritional foods, working out and people just wanting to follow the latest and greatest trends. The increase in gym memberships and the amount of people working out leads to the increase in athletic attire. For this exact reason athleisure wear was born, it is the newest fashion trends were people wear athletic clothing regardless if they intend not to go to the gym that day. People are wearing it to the office, shopping, to run errands and other social events. Athleisure wear consist of articlesRead MoreNike Inc.: Study of Value Chain Functions and How They Contribute to the Success of Nike.2448 Words   |  10 PagesNike Inc.: Study of value chain functions and how they contribute to the success of Nike. Prepared by Helgi Frimannsson MBA 640A Dr. Norcio 2/19/2007 When Bill Bowerman, a former track-and-field coach at University of Oregon and co-founder of Nike Inc, once said if you have a body, you are an athlete, his words marked the foundation for a future business venture. Built on this quote is Nike ´s mission statement that states: bring inspiration and innovation to every athlete in the

Runaway Juveniles Are Not A Serious Problem - 821 Words

National surveys suggested that 6%–7% of adolescents run away from home in the United States (Sanchez, Waller, Greene, 2006; Tyler Bersani, 2008). Most runaways rarely stay away from home for long periods and stay within 50 miles of home (Hammer, Finkelhor, Sedlak, 2002). Although runaway juveniles are not a serious problem (Kim, 2006) and eventually return to parents or guardian (Milburn et al., 2007), they are victimized and exposed in deteriorate circumstances while away. There were many problems for runaway juveniles, in spite of returning after a short period of time, such as increasing their likelihood of engaging in high-risk behavior, being exploited or victimized by others, and resorting to illicit activities (Chen, Thrane, Whitbeck, Johnson, Hoyt, 2007; Kipke, Simon, Montgomey, Unger, Iversen, 1997; Wagner, Carlin, Cauce, Tenner, 2001). However, few researchers explained the reason of why adolescents run away from home (Andres-Lemay, Jamieson, MacMillan, 2005; National Runaway Switchboard, 2008; Safyer, Thompson, Maccio, Zittel-Palamara, Forehand, 2004; Van der Ploeg Scholte, 1997; Welsh, 1995). They claimed that the most common reason is negative family environment. Safyer et al. (2004) found that 41% of the adolescents attributed their runaway behavior to a poor relationship dynamic with their parents. Poor parenting practices and physical abuse increase the likelihood that a child will run away (Matchinda, 1999; P. Kurtz, G. Kurtz, Jarvis,Show MoreRelatedEssay on Juvenile Runaways in the United States1144 Words   |  5 PagesJuvenile Runaways in the United States Running away from home is one of the commonest juvenile offenses in America today. Children run to escape, to hide, to start a new life, to change their routine, or to follow a dream. There are 1.3 million juveniles that live on the street each day according to the National Runaway Switchboard (NRS). The statistics regarding the rates of juveniles in this country that runaway are surprising. Unfortunately with all of the children out on the streetRead MoreJuvenile Court Essay1138 Words   |  5 PagesThe first juvenile court was established in Illinois in 1899. In the late 18th century children as young as seven could stand trial in criminal court and could be sentenced to prison or death. The perception of children was later changed and they were viewed as persons with undeveloped moral and cognitive capacities. This allowed the state of Illinois to intervene in the lives of children providing protection and care or supervision. The mission to help children in trouble was clea rly stated in theRead MoreEssay about Alone Without a Home: Homeless and Runaway Youth 1624 Words   |  7 PagesWithout a Home: Homeless Runaway Youths Across the country, there are children who leave home to avoid the dangers of home only to face the dangers of living on the streets. For some the urge to leave is short lived and they return home. For others it can be a lifetime of struggle as the situation they once thought was a good solution suddenly becomes a never ending nightmare as they fight to survive and face the harsh reality that they have no place to turn to. Homeless runaway youth are on the riseRead MoreGender Differences Within Juvenile Status Offenses1650 Words   |  7 Pages Gender Differences Within Juvenile Status Offenses University of Utah Rachel Brough Juvenile status offenses are minor offenses that only apply to those under the age of 18 such as skipping school or running away from home. Other examples include curfew violations, possession and consumption of alcohol, and possession and use of tobacco. Theories such as the labeling theory and Robert Agnew’s General Strain Theory attempt to explain why females commit juvenile status offenses. Additional theoriesRead MoreA Historical Look At The Concept Of Juvenile Justice1394 Words   |  6 Pages1. Chapter 13 is a historical look at the concept of juvenile justice. What did you learn from reading this chapter? At the beginning of the nineteenth century delinquent, neglected, and runaway children in the United States were left with very little guidance and help from the government and the court system. Unlike today there was no voice for those kids who were neglected and left to find there own ways of survival which most likely ment that they would have to turn to crime to survive. If thatRead MoreFemale Juveniles Are The Most Vulnerable927 Words   |  4 PagesFemale juveniles are known to be the most vulnerable. If they are growing up in poverty or suffering from abuse, their delinquent behavior are often leads to self-destruction. Female juveniles will most likely grow up to join street gangs, drop out of school, or become teenage mothers. Girls are the fastest growing segment of the juvenile justice system with minority females disproportionately represented among delinquent girls; two-thirds are girls of color. The majority have been subjected to someRead MoreHomeless in America1684 W ords   |  7 Pagesare born on the streets of vast cities of United States. Less attention are shown to those who are homeless, people focus more on bigger issues when this is a major problem that has occurred for years. Statistics shows that 1.6 million youth run away from home each year between the ages of 12 and 17. The predominant race for runaways is White non-Hispanic (57%), Black non-Hispanic (17%), Hispanic (15%), and Other (11%) follow (Blaha). Homeless children most likely leave their original homes becauseRead MoreJuvenile Delinquency Treatment : Description And Fundamental Principles1452 Words   |  6 PagesJuvenile Delinquency Treatment: Description and Fundamental Principles When treating juvenile delinquency the goal is to punish or rehabilitate the problem children after they have offended and been caught. To punish is to induce pain or payment for misconduct, while rehabilitation revolves around productive work pertaining to a program of education, along with counseling of some nature (Musick, 1995, pg. 233). It is typically assumed that adolescents deserve and require distinct management becauseRead MoreThe High Rate Of Illicit Drug Use Among Youth2282 Words   |  10 Pagessteadily increasing† (Juvenile Justice, 1997). This has become a trend that needs to be put to a stop. There are too many youth that are involved in criminal activity and that are labeled actual juvenile delinquents in the criminal justice system. Researchers can’t help to believe that alcohol and substance abuse has something to do with the emerging problem. â€Å"Drug and alcohol use also increases the likelihood that a youthful offender will have prolonged inter action with the juvenile justice system† (ReclaimingRead More Preventing Juvenile Delinquency Essay1386 Words   |  6 PagesPreventing Juvenile Delinquency The saying is that history often repeats itself. If this is true then society will have to deal with the complex burden of juvenile who eventually become adult criminals. However, if this saying is not true then the community in which juvenile delinquency exist must have the tool necessary to divert the youth in the community. If one is to change delinquent youth’s behavior, they need to variegate the justice system in order to prevent juvenile delinquent recidivisms

Impact of Online Shopping on in-Store Shopping

Question: Discuss about the Impact of Online Shopping on in-Store Shopping. Answer: Introduction The coming of internet or information technology has made carrying out of many assignments in our lives easier and efficient compared to before the advent of technology. For example, before the advent of technology it was necessary for one to walk physically to perform some window shopping or even actual shopping. This consumed a lot of time and energy. Today, thanks to technology, people can window shop and even order for goods online. The ordered goods can also be delivered up to the door step of the buyer upon request of the same online. The research study at hand focuses on establishing the impact of online shopping on traditional ways of shopping and also seeks to establish customers preference when it comes to the two methods of shopping in London city. It is obvious that in the current times people are cautious about time and would want to save every single second of it. In regard to this aspect many people would want to consider proximity of their residents to shopping malls or markets. They also consider factors such as accessibility and safety. For example an individual who have a busy schedule or does not have luxury of time would rather do online shopping than traditional shopping due to time constraints. On the other hand, the other person might consider traditional shopping in case he or she would need personal assessment of the good or service. In store shopping/ traditional shopping In store shopping which is also known as traditional shopping may be encouraged by such factors as wanting to know more about a given product which will prompt the buyers presence. According to (Mindali Salomon, 2007), customers who go to the shops physically in most cases would want to know the aspects of the product such as size, type and quality. He also asserts that family size too do affect the preference of way of shopping. He argues that large families would rather do online shopping and get their goods delivered to their homes while small families would find it leisure to go shopping together. On the same note, there are cases where young families with young kids preferring online shopping while old families with older children preferring going shopping physically with their children(Mindali Salomon, 2007). Another survey done on online shopping by (Teo, 2006) found that majority of customers are nowadays running away from in store shopping and embracing online shopping claiming that in-store shopping is always tedious and consumes a lot of time. From another perspective, a research by (Ramus Nielsen, 2005) conducted to establish the extent to which information and knowledge about in-store shopping has spread, reported that in-store shopping is taken by many customers as a social affair; social affair that allows members of different families and friends to come together and interact. According to (Wiig Smith, 2008), environmental and economic factors were found to be playing a major role in influencing the shopping patterns of women earning low income in the US. Online shopping Initially internet was just seen by the business world as an electronic and a communication tool rather than a social platform that would later revamp the business sector (Leiner Clark, 2009) . Since the inception of internet in the business world, it can be said without an iota of doubt that the technology has redefined the way business is run today in the world business (Boyer. Hult, 2005). Internet has not only facilitated the shopping process for customers but has also been embraced by many business organizations as a platform where they can market their products and services. This the businesses have done through creation of social media platforms such as facebook, whattsapp, instagram, websites and many others. It is on these social sites that customers are able to log in and get the information about the products that they need. Unlike in-store shopping, in online shopping one is not able to physically assess the product but can only see them in form of clear pictures (Huang Oppewal, 2006) . From various business organizations website, buyers are able to access information about the products that they stock. Though majority has been endeared to online shopping, they get discouraged by the high charges of delivery which make the good appear expensive at the end of the day. To add on, it depends on availability of network, and also excludes social enjoyment that comes along with traditional shopping. Despite those reasons, (Boyer Hult, 2005) conclude that it has made shopping easy. Research questions Has online shopping completely replaced in-store shopping in London city? What are the shoppers opinions on online shopping versus in-store shopping? What are some of the factors customers consider before choosing a shopping method? Is there significant difference in the number of people who do online shopping compared to those who do in-store shopping? Research hypothesis The following is the main research hypothesis of the research project. H0: There is no significant effect that online shopping has had on traditional or in-store shopping in the city of London. H1: There is a significant effect that online shopping has had on traditional or in-store shopping in the city of London. Operational Definitions and Measurements This research survey will be done in the city of London and will involve who reside in London. For the results to be unbiased, the study will be limited to those customers who own computers or smartphones or any gadget that can be used to access internet services anywhere and at any time. There will be a mix of those who reside just near the city and those who reside in the outskirts of the city. Sampling technique This research study will involve a sample of 160 customers residing in London city and its outskirts. The sample will employ both simple random sampling and purposive sampling. Simple random sampling will be used since it gives each and every one an equal chance of being selected in the sample. Random sampling or sampling by chance will be used to sample 600 people after which a purposive sampling will be used to only identify those customers who own either a computer or a smartphone that can be used to access internet services. Due to the high number of those who own smartphones and computers in London, a higher proportion of those who own the devices are bound to be many. A proportion of three hundred and twenty one people will be identified after which systematic sampling will be used to identify every second person so as to have a sample of 160 respondents. Method of analysis This research study will be employing both descriptive and inferential statistics. Descriptive statistics will be used to establish the proportion of respondents that prefer online shopping and those who prefer in-store shopping. Inferential statistics will be used to determine whether there is a relationship between those who prefer online shopping and those who prefer in-store shopping. A cross-relationship will also be done on the factors that that endear customers to prefer the modes of shopping they prefer. A regression analysis will be carried out to determine the main factors that influence customers decision on the mode of shopping. Statistical software SPSS and excel will be used to analyze the data collected. Research process This research will take a period of four weeks. The first week will involve preparation of the survey tool which is mainly questionnaire. In the following week the research will embark on a serious data collection that will start at 9.00 am and end at 4.00 pm in the afternoon. During the administration of the questionnaires, informed consent will be sought from the would be respondents. The third week will be dedicated to sorting, organizing and entering data into the SPSS software ready for analysis. The fourth week will be for data analysis and the compilation of the research report. Expected outcomes From the literature review and reasoning from the logic, it is expected that the result of this study will find out that a good percentage of the customers prefer online shopping to in-store shopping. The reasons given for the preference are expected to be that online shopping saves the time taken doing the shopping. To add on, with online shopping people can order for delivery of goods to the door step of the customer. The customers who will say that they prefer in-store shopping will have the reasons such as the enjoyment that comes with window shopping with the family members and even meeting with friends. Conclusion This research study will be an important resource to the customers and business organizations as the findings of this study will help them understand the level at which customers either value online or in-store shopping. This will help business organizations to enlarge their online platform so as to accommodate the many people who are online shopping enthusiasts. It was the observation of the result proposal that government in London encourage establishment of shopping malls not only in the London city but also in the far flung areas. References. Boyer., K. K., Hult, G. T. (2005). Extending the supply chain: Integrating operations and marketing in the online grocery . Journal of operations management, 642-661. Huang, Y., Oppewal, H. (2006). Why consumers hesitate to shop online: An experimental choice analysis of grocery shopping and the role of delivery fees. international journal of retail and distribution management, 4, 334-353. Leiner, B. M., Clark. (2009). A brief history of the internet. . The Internet Society. Mindali, I. R., Salomon, I. (2007). The impacts of e?retail on the choice of shopping trips and delivery. Transportation research. Punakivi, M., Saranen, J. (2001). Identifying the success factors in e?grocery home delivery. International Journal of Retail Distribution Management., 4, 156-163. Teo, T. S. (2006). To buy or not to buy online: Adopters and non?adopters of online shopping in Singapore. Behavior and information technology.

To what extent is Act III Scene ii pivotal to Hamlet Essay Paper Example For Students

To what extent is Act III Scene ii pivotal to Hamlet? Essay Paper I think that Act III scene ii is not pivotal to Hamlet, for three different reasons. Firstly why I think this is, the situation that Hamlet has with Claudius, after Claudius has killed his father. Secondly, the audiences and Claudius reaction to the mousetrap play, performed by the actors, in which Claudius kills Hamlets father. Finally the third reason is the treatment Hamlet gives towards Ophelia. Hamlet until this point has been very uncertain about what to do about the situation with Claudius. Hamlet has seen the Ghost of his father who explains that Claudius killed him, but Hamlet is unsure if he should believe what the Ghost has said, Act II Scene ii I know my course. The spirit that I have seen may be a Devil and the Devil hath power Tassume a pleasing shape. Once Hamlet has decided to believe the ghost he has two choices. Hamlets first choice, of which he is undecided, is if he should carry out the deed of killing Claudius, in revenge for his father, which he has promised that he would do, Act I Scene v Haste me to knowt that I with wings as swift as meditation or the thoughts of love may sweep to my revenge. Or Hamlets second choice is to get himself out of this situation completely and kill himself, Act III Scene I To be or not to be. We will write a custom essay on To what extent is Act III Scene ii pivotal to Hamlet? Paper specifically for you for only $16.38 $13.9/page Order now Hamlet now needs proof that Claudius did kill his father, Act II Scene ii Ill have grounds more relative than this. The plays the thing, where in Ill cath the conscience of the King. Hamlet decides on the Mousetrap, a guilty reaction from Claudius, will allow Hamlet to kill Claudius. No reaction from Claudius will make Hamlet disbelieve the ghost and question his own sanity. I think that this reason is not pivotal, because although Hamlet has finally made his first positive action which is to kill Claudius, in revenge for his father Hamlet fails to do so. Hamlet has the perfect chance after the guilty reaction of Claudius during the play, Hamlet has a perfect chance to kill Claudius at the alter, but he fails to do the deed. Act III Scene iii, Ad might I do it pat now a is a praying and now all dot and so a goes to heaven. and A villain kills my father as for that, I his sole son do this same villain send him to heaven. This means that if Hamlet kills Claudius now, Claudius will be sent to heaven because he is forgiving his sins at the alter, Hamlet will then go to hell as the consequence if he does kill Claudius. As I explained before, the reaction of the audience towards the scene in the Mousetrap, play where Claudius kills Hamlets father. This is an opportunity for the audience to get a clear indication of Claudiuss guilt, as we only know what Hamlet knows. When we see  Claudiuss reaction this means that we, the audience, know things that other characters do not. If Claudius makes a big reaction to the play, the audience will feel confident that Claudius is guilty. No reaction from Claudius will mean that the audience will begin to doubt the reliability of Hamlet, and Hamlet will have to prove his own sanity to himself. A small reaction from Claudius, will mean that the audience will still be unsure about what to believe, should they believe Hamlet or not. Again I feel that this is not pivotal because, although Claudius reacts to the play after the actor playing the King is murdered Claudius arises from his seat and leaves the room, Act III Scene ii Give me some light. Away. Also Claudius has now realized that Hamlet has been faking his madness the whole time. Claudius finds this out when Hamlet arrives back home from England, where he has been sent by Claudius to be killed, when Hamlet returns to find out that Ophelia has died. Hamlet makes a speech at the burial of Ophelia. I find this point also non-pivotal because although Claudius reacts to the play Hamlet is still unsure what Claudius is actually reacting to, Claudius could just be reacting to the death of his brother and the play itself, or he is reacting due to guilt that he has murdered his brother. .uf83eceb1af5d732eedaa26813533f615 , .uf83eceb1af5d732eedaa26813533f615 .postImageUrl , .uf83eceb1af5d732eedaa26813533f615 .centered-text-area { min-height: 80px; position: relative; } .uf83eceb1af5d732eedaa26813533f615 , .uf83eceb1af5d732eedaa26813533f615:hover , .uf83eceb1af5d732eedaa26813533f615:visited , .uf83eceb1af5d732eedaa26813533f615:active { border:0!important; } .uf83eceb1af5d732eedaa26813533f615 .clearfix:after { content: ""; display: table; clear: both; } .uf83eceb1af5d732eedaa26813533f615 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf83eceb1af5d732eedaa26813533f615:active , .uf83eceb1af5d732eedaa26813533f615:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf83eceb1af5d732eedaa26813533f615 .centered-text-area { width: 100%; position: relative ; } .uf83eceb1af5d732eedaa26813533f615 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf83eceb1af5d732eedaa26813533f615 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf83eceb1af5d732eedaa26813533f615 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf83eceb1af5d732eedaa26813533f615:hover .ctaButton { background-color: #34495E!important; } .uf83eceb1af5d732eedaa26813533f615 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf83eceb1af5d732eedaa26813533f615 .uf83eceb1af5d732eedaa26813533f615-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf83eceb1af5d732eedaa26813533f615:after { content: ""; display: block; clear: both; } READ: Shakespeare’S Play ‘Romeo And Juliet’ Essay Research PaperFinally Hamlets treatment of Ophelia throughout the story. Hamlet has always loved Ophelia throughout the play, but when he has to fake his madness because he knows that he is being watched by Polonius, Ophelia returns the gifts to Hamlet that he had given her believing that Hamlet does not love her anymore. Then when it comes to the play where Hamlet finds out whether Claudius is guilty or not. Hamlet subjects Ophelia to a torrent of sexual innuendo Act II Scene ii: Hamlet: Lady, shall I lay upon your lap? Ophelia: No, my lord. Hamlet: I mean my head upon your lap? Ophelia: Ay, my lord. This is something that she shouldnt even be listening to, woman, in the Elizabethan era, should be chaste. The next time we see Ophelia she has gone mad. Again paradox I think that this non-pivotal. I think this because, Yes she may have gone mad due to the fact that herself and Hamlet are together for the last time at the play this may have made her go mad due to that her true love has left her, or that Hamlet may have influenced her to go mad when Hamlet was faking his madness. but on the other hand, No she is not mad and she may have killed herself because of the grief of her fathers death at the hands of her beloved. As I said in the introduction I think that Act III Scene ii is non-pivotal to Hamlet, because although Hamlet has made first and only  positive decision he has not done anything about it. Hamlets mind and dilemma throughout the play is muddled because he finds out that Claudius has killed his father but has done nothing in revenge for this. Hamlet also has trouble with Ophelia that he needs to sort out but he doesnt and then it is to late and Ophelia ends up dead.